Sales Apprentice


Reports To:

Apprentice Manager

Start Date:

September 2021

Salary Package: £16,500 + uncapped commission

For ambitious school leavers, a Softcat Apprenticeship is a great first step into the world of work. You earn, learn and gain qualifications while starting out on a structured career. Our award-winning scheme has set many Softcatters on the path to success.

Success. The Softcat Way

There’s a uniqueness to Softcat – what we do, how we do it and why we do it. That’s because we’re a technology solutions business built around our people. We give everyone the chance to step up and show how much they can achieve. We succeed when all our people succeed.

Your Role

As a Sales Apprentice you will be responsible for calling into prospective small business accounts, aiming to build relationships and provide IT solutions. You will also be responsible for growing these relationships and expanding Softcat’s portfolio with these customers.  Responsibilities will include;  researching potential customers to drive new business,  generating new business through cold calling and email marketing  as well as  account management including project-based work, regular customer contact, managing timescales, and understanding strategy.  In addition, you’ll be working towards a Level 3 IT Technical Salesperson qualification.  

What you need

As the ideal candidate, you will be:

  • Articulate and personable in your approach, with a great telephone manner.
  • Highly organised, with excellent communication and administration skills.
  • Target-driven with a strong sense of initiative – you like to get things done!
  • Able to work independently as well as within a team to achieve results.
  • A quick learner, able to keep up with new and emerging technologies.

You will also need:

  • A minimum of 1 A-Level or 5 GCSE’s at grade 4 (C) or above, including English & Maths.

Work in a way that works for you

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:  

  • Working flexible hours – we are flexible about your start times and end times each day


All our  sales roles offer high earnings potential, thanks to the uncapped commission structure. Many of the team are earning £60k  OTE inside 3  years. There are fantastic incentives too – including trips all over the world.  

Other benefits include a pension scheme, life assurance, healthcare cash plan and access to  Perklife, our dedicated portal for all things perks and benefits at Softcat. It’s designed to give you the flexibility and choice to suit your lifestyle and needs – there really is something for everyone.  So  whether it’s activity passes or technology discount vouchers you’re after, or you would prefer to buy extra holiday for yourself, or add your partner or family to some of the benefits €¦ it’s entirely up to you. We’ll even give you an extra day’s holiday on top of your usual entitlement on your birthday.

To become part  of  the success story, please apply below!

Softcat is an inclusive company where you can enjoy the career you want, without changing the person you are. We’re welcoming to all and passionate about promoting greater diversity in the tech sector.