4Studio, Social Analytics Apprentice

  • Level 4
  • Leeds

Channel 4

The C4 Apprenticeship Programme

Our Apprenticeship programme is designed to provide work experience and a related qualification to people leaving formal education and who have decided to pursue an Apprenticeship rather than attend University.

Our Apprenticeships are full-time, with four days per week spent working in a C4 department and one day per week completing the formal learning parts of the Apprenticeship.  Our Apprentices have external tutors who deliver workshops and seminars to them and offer support throughout the apprenticeship.  It is essential for Apprentices to be able to balance their work and learning time and commit to delivering what is required for the formal learning elements in order to successfully achieve the qualifications on completion.

The formal training provided will consist of workshops, tutorials, webinars, coaching and in some cases residential bootcamps. The training is dependent on the qualification your apprenticeship offers and will be explained in detail by the training provider before you officially begin the course. Due to COVID there could be some changes in the way that training is delivered, for example it may be virtually rather than in person. You can read more about the qualification being offered for this apprenticeship below.


4Studio is the engine room for C4’s digital acceleration strategy, with the primary mission to create, adapt and distribute content across the key social media channels.

The primary activities of 4Studio are to curate (existing) and create (new) short-form content and distribute it through actively managed social media channels. 4Studio work very closely with key people and departments within C4.

4Studio are based in C4’s new National HQ in Leeds and are a key component of C4’s regional strategy, creating creative job opportunities outside London and expanding the diversity of the company’s creative contribution.

Am I eligible to apply?

  • You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
  • You cannot already have a similar qualification at the same or higher level than what is being offered on this apprenticeship. You can see which qualification is being offered below.

Job Purpose

The Social Analytics Apprentice is a member of both 4Studio and the Experimentation & Analytics team, and will be tasked with putting data at the heart of everything 4Studio does by combining a deep understanding of our customers with a constant process of learning through experimentation.

Working closely with the Social Production and Publishing teams, the role will support the team in day to day operations and provide expert analysis and insights into the performance of social content across core platforms such as Facebook, Twitter, Instagram, YouTube, Snapchat, and audience viewing behaviour.

This apprenticeship would suit someone who:

  • Loves numbers and data, and is confident in these areas
  • Is naturally curious and likes finding clever ways to solve problems
  • Is looking for a career in data analytics or data science
  • Is confident using Excel and PowerPoint to present data, and is enthusiastic about learning to use more analytics and programming tools.


  • Monitor the performance of social content (videos, images etc) across Channel 4’s core social platforms, in order to enable the Editorial team to optimise the output across all channels
  • Update the Social Production and Publishing teams on performance through regular reports and weekly updates
  • Aid in ensuring that day-to-day decisions made by the Social Production and Publishing teams are data driven
  • Optimise daily reporting and provide actionable interpretation of reports on a daily and weekly basis
  • Regularly monitor (hourly, daily, weekly, monthly) performance of C4’s core social platforms and channels with a focus on views, minutes viewed and engagement
  • Automate as many processes as possible, and enabling stakeholders to get as much insight as they can from self-service.
  • Devise new approaches to optimise how we target the right audiences, and monitor and oversee tests carried out by the Social Production and Publishing teams
  • Understand performance across devices, identifying new opportunities for optimising content


Level 4 Data Analyst with Multiverse


18 Months


  • A demonstrated ability to understand and accurately manipulate numbers
  • Someone who is happy to spend a lot of time exploring data using spreadsheets and other analytical tools
  • Experience using Microsoft Excel and PowerPoint
  • Good communication and storytelling skills
  • An inquisitive and analytical mind-set along with good numeracy and problem-solving skills
  • Close attention to detail, thoroughness and accuracy
  • An appetite to learn new skills in analytics tools such as Adobe Analytics, Tableau, SQL, R and Python
  • A passion for TV, data and analytics and a keen interest in the Media industry and for what Channel 4 does along with the future of media consumption
  • An ability to be prioritise and balance workloads, especially during busy periods
  • Be passionate about and have an understanding of the Channel 4 remit


  • A basic understanding of at least one programming language such as HTML, CSS, SQL, Python or R.

And what will you get out of it?

  • Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
  • You will learn to use some of the most advanced analytics tools found in the analytics sector providing you with the foundations to form a strong career in data analytics
  • You will gain an understanding of how companies use data to make informed decisions to grow
  • The ability to extract, manipulate and interrogate data, providing simple answers to complex questions all within relatively short timeframes
  • Get first-hand experience and help shape the growth of Channel 4’s social presence
  • By the end of the apprenticeship, you will be comfortable working autonomously and have the confidence to put forward compelling insights to a wide variety of audiences which in turn will impact to millions of people across the UK


If you are unable to complete a written application form, we want to make the process of applying for one of our opportunities right for you as an individual. If needed we are happy to consider alternative formats of the application form.

For example, you could arrange a phone call with 4Talent for you to speak your answers and a member of the team can scribe, or if you’d like to create a five minute YouTube video/ voice recording, these are also options available. If you have a different alternative, we really welcome your suggestions to ensure you have a fair chance of applying.

Take a look at our access page for more information. If you would like to apply for an opportunity at 4Skills and we can help to make that process simpler for you, please email us at 4Skills@channel4.co.uk or call Lowri Roberts on 07751924670.


If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.